It’s not uncommon for franchises to provide more support in the early stages. It’s like teaching someone to ride a bike. As the franchisees learn the support becomes less important.

Typically the type of support that franchisees find most beneficial includes…

1. A winning system that has been proven
2. An training program
3. Assistance with site location
4. Territorial protection from other franchisees
5. Strategy and technological advancements
6. National advertising
7. Strong national brand image

Your franchise is there to support you. In some cases you will need to seek help when you require it. Talk to other coffee franchisees to find out what they found to be most helpful with the franchise you are investigating.